Hi, I’m Rajiv Doshi, a digital marketer who loves to build brands, businesses, and communities.

I’m a digital marketing and e-commerce leader with more than 20 years of experience helping companies grow through strategy, creativity, and execution. My work spans brand building, performance marketing, and entrepreneurship, with a focus on turning ideas into measurable impact.

I’ve led digital strategy for brands in food and spirits — most recently at Westward Whiskey — and built ventures of my own that bring together marketing, media, and community.

Contact me
Work experience

Frog Hollow Farm — Director, E-Commerce

Restructured the online business around profitability and growth. Drove 191% year-two sales growth, optimized pricing and fulfillment, and built partnerships with marketplaces like Food52, Williams Sonoma, and Goldbelly.

Westward Whiskey — Director, Digital Marketing & E-Commerce

Led e-commerce and digital growth for one of America’s leading single malt whiskey brands. Oversaw Shopify, Klaviyo, and paid media, while scaling the Whiskey Club to 3,000+ members and launching award-winning new releases.

Education

LIU POST

B.S. in Business Administration, Management/Marketing

SKILLS

  • Digital marketing strategy and e-commerce growth

  • CRM, email, and customer lifecycle marketing

  • Paid media across Meta, Google, and CTV

  • SEO, SEM, and channel optimization

  • Brand positioning and storytelling

  • Subscription and membership models

  • Partnerships and collaborations

  • Team leadership and cross-functional management

Mezzetta — Director, Digital Marketing

Directed digital transformation, expanded household penetration to more than one million new households, and executed omnichannel marketing programs that drove sales and awareness.

popchips — Senior Manager, Digital Marketing

Launched the brand’s first digital marketing strategy, grew e-commerce through DTC and Amazon, and introduced subscription and online-exclusive packs that expanded lifetime value.

(Earlier experience at Minekey, Hollywood.com, and Greater Than One, plus founding eFanGuide.)

Current Projects

Alongside consulting, I’m building new ventures under Doshi Digital:

  • Lamorinda Life — Local media highlighting stories, events, and businesses in Lafayette, Moraga, and Orinda.

  • Hello Local Digital — A marketing agency helping local businesses improve visibility through SEO, social media, and digital strategy.

Come say hello! 👉