Meet the #twitterkids of Tanzania. Join me for a Gratitude Happy Hour in San Francisco on Tuesday, November 24th from 6 to 9PM at The Cellar (685 Sutter Street) to help raise even more money for Epic Change. Details and tickets available here.
eMarketer shares a list of action items that brands can do that will be most relevant to consumers.
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.
Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.
The latest US Facebook demographic data from Inside Facebook. The highlight for me is that 38% of their users are above the age 35 which reiterates how diverse the Facebook population is and how almost every company should be evaluating it as an opportunity.
Based on a study by Pennsylvania State University of 150,000 Twitter-ers, of the brand related tweets nearly 50% were neutral comments and 22.3% were an opinion. The good news is that of those opinions, 52.4% were positive. According to ReadWriteWeb they believe one of the reasons for the positive nature of Twitter could be because it’s easier for people to share vs other forms of online participation like forums and blogs. One note about this study: this data was collected in April - July 2008, Twitter’s size and audience is wider and more diverse. (via eMarketer and ReadWriteWeb)
52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).
– eMarketer and Mashable
59% of brand marketers are embracing social media and within 12 months that will grow to 82%. The biggest barrier to entry is not knowing enough and not being able to measure the effectiveness. Those that do measure, are using web site traffic, sentiment analysis, number of links and mentions. (via Mashable and eMarketer)
Testing out the Tumblr to Facebook integration.
Automatically publish to your Facebook News Feed
We’ve seen a bunch of junky Facebook integrations by publishing platforms, and we wanted to make sure we did you, your blogs, and your News Feeds justice.
So today we’re very excited to announce Facebook publishing, built into Tumblr, that makes your posts look hot.
Activate it here. Enjoy!
Fancy Fast Food: For anyone who’s bored with your average fast food meal. With a little work, you can be eating fancy fast food. Lots of fancy food like the picture above can be found on Fancy Fast Food!
About Me
As seen on E! True Hollywood Story: Britney Spears.Rajiv Doshi is a Social Media Consultant at Doshi Digital. With over 10 years of experience, he helps marketers listen and engage customers while amplifying their brand across the web.
Rajiv can be reached via email or connect with him through any of the social networks listed below.
