Chris Hutchtins from LaidOffCamp, and a few other people, myself included were featured in an article in this Sunday’s New York Times business section (May 3rd on page B11) about job-search networking. I was lucky enough to participate and volunteer at the first LaidOffCamp event in San Francisco at the beginning of March . Here is what I said:
Rajiv Doshi, recently laid off as a software developer, attended the inaugural event and said networking face-to-face was a worthwhile complement to networking communities online. “In-person networking events allow you to build upon the types of relationships you’ve formed online,” he wrote by e-mail. “It’s important to have face time to build a stronger connection.”
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
As ROI for social media becomes clearer, more companies will be willing to participate and experiment in the space. The problem (which may not a problem) is that we still don’t have clear industry standards for measurement like SEM or SEO. But I think that is also due the fact that every social media campaign is unique and will have their own metrics and ways to measure success. No matter what, I think it’s becoming clearer that companies can not and will not ignore social media.
About Me
As seen on E! True Hollywood Story: Britney Spears.Rajiv Doshi is a Community and Social Media Manager @ Brands You Care About. With over 10 years of experience, he helps brands leverage social media to build relationships with their customers.
Rajiv can be reached via email or connect with him through any of the social networks listed below.
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