Hi, I’m Rajiv Doshi, a digital marketer who loves building brands and communities.
With 25+ years of experience, I help companies grow through strategy and execution across brand building, performance marketing, and entrepreneurship, with a focus on measurable results. I’ve led digital efforts across food and spirits brands and built ventures at the intersection of marketing, media, and community.
Work experience
Frog Hollow Farm — Director, E-Commerce
Restructured the online business around profitability and growth. Drove 191% year-two sales growth, optimized pricing and fulfillment, and built partnerships with marketplaces like Food52, Williams Sonoma, and Goldbelly.
Westward Whiskey — Director, Digital Marketing & E-Commerce
Led e-commerce and digital growth for one of America’s leading single malt whiskey brands. Oversaw Shopify, Klaviyo, and paid media, while scaling the Whiskey Club to 3,000+ members and launching award-winning new releases.
Education
LIU POST
B.S. in Business Administration, Management/Marketing
SKILLS
Digital marketing strategy and e-commerce growth
CRM, email, and customer lifecycle marketing
Paid media across Meta, Google, and CTV
SEO, SEM, and channel optimization
Brand positioning and storytelling
Subscription and membership models
Partnerships and collaborations
Team leadership and cross-functional management
Mezzetta — Director, Digital Marketing
Directed digital transformation, expanded household penetration to more than one million new households, and executed omnichannel marketing programs that drove sales and awareness.
popchips — Senior Manager, Digital Marketing
Launched the brand’s first digital marketing strategy, grew e-commerce through DTC and Amazon, and introduced subscription and online-exclusive packs that expanded lifetime value.
(Earlier experience at Minekey, Hollywood.com, and Greater Than One, plus founding eFanGuide.)
Current Projects
Lamorinda Life — Local media highlighting stories, events, and businesses in Lafayette, Moraga, and Orinda.
Doshi Digital — Digital marketing and eCommerce consulting focused on helping businesses get found and grow.