Based on a study by Pennsylvania State University of 150,000 Twitter-ers, of the brand related tweets nearly 50% were neutral comments and 22.3% were an opinion. The good news is that of those opinions, 52.4% were positive. According to ReadWriteWeb they believe one of the reasons for the positive nature of Twitter could be because it’s easier for people to share vs other forms of online participation like forums and blogs. One note about this study: this data was collected in April - July 2008, Twitter’s size and audience is wider and more diverse. (via eMarketer and ReadWriteWeb)
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POSTED Friday October 2nd
About Me
As seen on E! True Hollywood Story: Britney Spears.Rajiv Doshi is a Social Media Consultant at Doshi Digital. With over 10 years of experience, he helps marketers listen and engage customers while amplifying their brand across the web.
Rajiv can be reached via email or connect with him through any of the social networks listed below.
