What's The Social Technographics Profile Of Your Customers?
Based on data collected by Forrester, they been able to determine which demographic data (age, country and gender) falls into which type of Social Technographic profile they fall under based on six different types of social participation. Helps to understand how to position and market certain features/products to different demographics. I found this thanks to Jeremiah Owyang. Update: Based on Jeremiah’s comment, I should also thank Charlene Li and Josh Bernoff who wrote a book on this subject called “Groundswell”. All three of them work for Forrester who should be thanked for allowing this data to be shared.
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POSTED Friday March 21st
About Me
As seen on E! True Hollywood Story: Britney Spears.Rajiv Doshi is a Social Media Consultant at Doshi Digital. With over 10 years of experience, he helps marketers listen and engage customers while amplifying their brand across the web.
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