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The Tricky Path of Brand Relationship

From Chris Broggan on the relationship between brands and their most passionate consumers & fans.

  • People would love to endorse and support the brands they love.
  • People would be suspect of money changed hands related to that.
  • People don’t trust celebrity endorsements.
  • Advertising supposedly doesn’t work (if you listen to some).

  • To Tumblr, Love Metalab