Marketers Moving to Social Media
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.
As ROI for social media becomes clearer, more companies will be willing to participate and experiment in the space. The problem (which may not a problem) is that we still don’t have clear industry standards for measurement like SEM or SEO. But I think that is also due the fact that every social media campaign is unique and will have their own metrics and ways to measure success. No matter what, I think it’s becoming clearer that companies can not and will not ignore social media.
0 notes
POSTED Monday March 23rd
About Me
As seen on E! True Hollywood Story: Britney Spears.Rajiv Doshi is a Social Media Consultant at Doshi Digital. With over 10 years of experience, he helps marketers listen and engage customers while amplifying their brand across the web.
Rajiv can be reached via email or connect with him through any of the social networks listed below.
